Chrysler Jeep: experiencing the brands
Chrysler Jeep challenged Blue Zebra to create a series of brand experience events to allow prospective customers to interface with the cars for as long as possible so they could really appreciate the vehicles’ full capabilities. We also needed to provide a sales platform for the dealerships.
We came up with two styles of event. ‘Jeep Xtreme’ took the brand back to its off-roading ruggedness with off-road driving, bonnet ball, reverse tow and quad biking activities, while our ‘Wild West Days’ provided a family fun day with emphasis on the brands’ American heritage with a cowboy stunt show and wild west workshop.
Half the dealership network took part, attendance levels averaged 82% and the number of cars sold per event increased year-on-year.
<< Back